Author Posts

Changing ‘the Agent’

Having been involved in football as a player, fan, scout, coach and elected supporters representative for nearly 30 years [Russ], for me the word ‘agent’ is one that most football fans associate with vast sums of money, underhand tactics and ultimately greed in an uncontrolled or governed industry.  Fans see the profession as a necessary […]

Which players to sign?

An interesting insight by experienced data analysts and economists was found in reading “Soccernomics” by Kuper and Szymanski (2012). This the updated version to the original text in ‘Why England lose’. At Ballon Sports Agency, Russ and Adrian recognise value in analysis and many of our co-founder’s students have entered such roles in EFL and Non-league appointments. […]

Reflections of Russ

Russ Johnson, Co-Founder Ballon, reflects on his journey to prominence in the ‘beautiful game’. Having been a goalkeeper in my youth – I was ecstatic when my Son volunteered to go in goal for a local grassroots team.  He turned heads, and immediately caught the attention of opposition managers and scouts at that young age. […]



0161 286 6564


Marion House,
62A Stockport Road,
Cheadle, Stockport
Cheshire SK8 2AF.


Ballon is a trading name of FC Sports Marketing Limited
Company Reg: 7355708
Registered Office: Marion House 62A Stockport Road Cheadle Stockport Cheshire SK8 2AF.
Registered in England & Wales and a Company Registered: 11216685 named Ballon Sports Limited.

FA Intermediary IMS003597

Privacy Policy